Sell Homes the Way Buyers Buy

Let’s start with a short quiz to see how well you know the cost of living these days.  Write down how much each of these items cost:

1. Milk

2. Gas

3. Shoes

4. Health Insurance

5. Rent

The answer key is below, so you can scroll down and check and see how you did.  You are now probably wondering why a mortgage broker would be asking about the price of gas. The purpose of this short exercise is to see if your answer are small, affordable, unintimidating numbers.  Chances are they probably are small numbers and you did not add up the total cost over your lifetime, or more pointedly, 30 years. You are probably seeing where I am going with this exercise. It is no different to how your Buyers want to buy a home.

Buyers are often told their home is their largest expense, when in fact it, is usually their best performing investment (that is for a different blog). Based on our experience, when a Buyer learns the monthly cost of a home, that is when they end up buying. Buyers know what they can afford each month.   Sometimes mortgages can end up being less than they are paying in rent or just a few dollars more each month to invest in their future.

At Lord Mortgage our goal is to synergistically help you sell more homes and we have NUMEROUS ways to help you accomplish this. Contact us today and we would love to partner with you on presenting buying options to your buyers that appeal to remain within their budget. The best way for us to accomplish this is to consistently and constantly offer the lowest mortgage rates in PA and helping our Realtor partners show their buyers the affordability of buying a home.

Milk $7,800

Gas $55,380

Shoes $18,600

Health Insurance $36,170

Rent $432,000